Tag Archives: Design

Big Cat brings CSI: The Experience to Birmingham

Birmingham based 3600 agency Big Cat, have secured a deal as the UK territory partner for an exciting new interactive entertainment experience, from EMS Exhibits the official international booking agent and promoter of CSI: The Experience – coming to Birmingham in February. Big Cat has been selected to deliver the event management & logistics, PR, social media marketing and design implementation.

February 26 sees the UK premier of CSI: The Experience which takes visitors on an exhilarating journey through dark alleys and hot deserts, to gather evidence and crack the case. CSI: The Experience will be making its UK debut in Birmingham next month in the country’s busiest shopping centre, Bullring Birmingham. The hugely successful attraction will challenge and stimulate all its visitors. CSI: The Experience is developed by the Fort Worth Museum of Science and History and produced by EMS Exhibits, a division of Event Marketing Service GmbH under a license from CBS Consumer Products.

Nick Morgan, CEO of Big Cat Group said: “This year is set to be an exciting year for Big Cat. CSI: The Experience will be the second international attraction that we have opened in Birmingham after a successful 3 month run of Bodies Revealed at the Custard Factory; part of a wider initiative to bring world class events to Birmingham as oppose to London and Manchester.

“We’ve been meticulously planning the project for some time now, and are excited to see all of the teams hard work come to fruition. The Bullring is a fantastic location for CSI: The Experience and we are delighted to be opening the first attraction in the busy shopping centre.

“The show has already visited Vienna, Dublin, Warsaw, Budapest and Las Vegas, all of which have been great successes. We’re hoping that the Birmingham experience will continue the trend.”

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Sharkey and George are back!!!

That time again… here to give you a sneak preview into the goings on in the Big Cat office.

The rain has been getting the Big Cat team down, so to cheer themselves up they decided to have a go-karting team building day! Its not safe for goldfish to go go-karting so we stayed in the safety of the board room. Well done to Nick Morgan & Julie Edge for winning the group race and Anthony Tattum for winning overall day!

go karting

We have seen some new faces in the office – Leila Campbell who sits with the events team and Sarah Stephenson who has been in the design studio. Its nice to see more ladies in the office.

This month has also seen the launch of departmental blogs. We did ask if we could have one but the boss said no – this regular post once a month is enough *sob sob*.

Events team has been working on events all over the city as everyone’s favourite venue The Old Library undergoes a refurbishment. This will include a new floor, new lighting system and a lick of paint amongst other things.

The PR, Social Media and events team had great news that they will be working together on 2 new projects. Events and Social Media will be working together on the West Midlands Police’s Safer Students campaign; the team working on this project will be making the road show interactive both physically and via the web to encourage trust in the police amongst the youth community.

Another departmental collaboration will be the Chamberlain Awards, the PR and events department will be working together to promote the ceremony and ensure the smooth running on the evening – I hope we get invited so I can wear my tux.

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Filed under Big Internal Stories

‘Brand’ new design blog (see what I did there)

Big Cat Idea

This is starting to become quite commonplace but our very own Jason Hannon, who has sired posts on this blog, has officially started his design blog.

Jason will be discussing branding, graphic design and advertising as well as offering opinion, industry insight and examples of great design.

hannons blog

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Filed under Big Cat Group, Big Internal Stories, Design

360 post: 40 sexy and creative typographic logos

Typography is one of the basic fundamentals of design and often overlooked dynamic.

The most important part of any brand is the name of the company, obviously. So the name needs to be written in a font that is eye catching, unique, easily read and distinctive.

Typography stretches further than simply fonts, words can be made to paint a picture simply by the unique and creative nature of the typography.

To that end have a look how these companies have branded themselves simply with typography. Let me know your thoughts on some of these designs; good, bad, indifferent, whatever.

365 Design
1

DJ Loop
2

Ripple
3

Bio
5

Killed
10

Umbrella Prints
13

Neck and Body
32

Foot
33

To see more, see this cool site.

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Filed under Big Cat Group, Design

Pride London – a pride of Big Cats

This weekend saw the largest street gathering in Britain in the form of Pride London.

Our world renowned design team, in particular Andy Aitken, designed the Home Office float for the event as well as being offical creative partners for Pride London.

Saturday saw over a million people flock to the streets of London on the 40th anniversary of the Stonewall riots in America. Gay pride has become one of the biggest and most colourful dates in the public calender and, by all accounts, 2009 was the best year yet.The Home Office float was done in the theme of Shakespeare bedecked with ivy, a fountain and some rather loudly dressed individuals. The float was adorned with a banner saying

‘This above all: to thine own self be true’

a very apt saying for the occasion.

The festival started at Baker Street and concluded in Soho having passed through Trafalgar Square and Oxford Street. The route was also lined with stalls, bars and live music with a main stage in Trafalgar Square.

Anyway a great weekend was had by all Big Cats and pride goers, take a look at some of our pictures from the event. Pride London


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Filed under Big Events, Design, Events

360 posts: Is branding the greatest marketing tool?

mcdonalds

Good branding is the best marketing tool in the world, full stop. McDonald’s doesn’t make more money than Michelin star restaurants because the food is better, Coca – Cola out sells all wines and spirits despite tasting like fizzy acid. But they are branded to perfection.

The colour red is almost enough to evoke one to go sprinting to the shop and buy a coke – hell just look at the M key on my keyboard makes me feel like eating a handburger. But why is it that those brands that are so distinctive, why did I pick those two brands as examples rather than any other; is it the marketing that got them so recognised or is it the brand themselves?

coca_cola_large

Answer: Well obviously the industry is important; the biggest brand in the world will always invariably be a food and drink product as they will always be in demand. A strong, iconic, simple brand allied to clever and saturated marketing is the recipe for success.

Sadly that is easier said than done otherwise we would all be doing it.

We at Big Cat ran a small workshop on branding; all non design staff were given a brief and charged with creating a brand that would have a sound rationale and an eye catching design. In short, the company was a wood varnish owned by a Finnish company who had previous experience in saunas.

Some of the results were interesting, with some ideas being better than others but it was an interesting exericse. It seems obvious to make a brand aesthetically pleasing and uber simple but when put in the position, most people over complicated rationale and design trying to cover too many bases, and almost everyone went down the ‘Ronseal’ macho route.

Here is the winning the design – A nice simple design, incorporating the Finnish-Finish link with a nice extra being the application brush.

Finnish

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Filed under Big Cat Group, Big Questions, Design

360 Links for 11 March

The difference between PR and Publicity

Guru Seth Godin discusses the importance of sorting out your PR before your publicity…

In my experience, a few people have a publicity problem, but almost everyone has a PR problem. You need to solve that one first. And you probably won’t accomplish that if you hire a publicity firm and don’t even give them the freedom and access they need to work with you on your story.

Finding the right ‘Brand Voice’ on Twitter

Need i say more about what this article is about. I may be uncomfortable reading for Twitter traditionalists but it is something that has become a strong and profitable reality.

When businesses open an account on Twitter, they must consider the right “Brand Voice.” One that is appropriate for what they want to say, and who they want to reach. This is a different sort of voice than the one companies have been familiar with in their traditional print and broadcast media channels, as it’s a more open and authentic form of communication.

In the importance of the physical world

Good point, well made by Chris Brogan. Chris makes the point that nothing ever matches face to face interaction and how such meetings are important in strengthening your online connections.

One thing that I feel is missing with all our focus on how social media will change the world is an eye for what we can do to introduce the physical world back into the equation.

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Filed under Big Cat Group, Big Cat Social, Big News, Design, Marketing, PR