Birmingham based 3600 agency Big Cat, have secured a deal as the UK territory partner for an exciting new interactive entertainment experience, from EMS Exhibits the official international booking agent and promoter of CSI: The Experience – coming to Birmingham in February. Big Cat has been selected to deliver the event management & logistics, PR, social media marketing and design implementation.
February 26 sees the UK premier of CSI: The Experience which takes visitors on an exhilarating journey through dark alleys and hot deserts, to gather evidence and crack the case. CSI: The Experience will be making its UK debut in Birmingham next month in the country’s busiest shopping centre, Bullring Birmingham. The hugely successful attraction will challenge and stimulate all its visitors. CSI: The Experience is developed by the Fort Worth Museum of Science and History and produced by EMS Exhibits, a division of Event Marketing Service GmbH under a license from CBS Consumer Products.
Nick Morgan, CEO of Big Cat Group said: “This year is set to be an exciting year for Big Cat. CSI: The Experience will be the second international attraction that we have opened in Birmingham after a successful 3 month run of Bodies Revealed at the Custard Factory; part of a wider initiative to bring world class events to Birmingham as oppose to London and Manchester.
“We’ve been meticulously planning the project for some time now, and are excited to see all of the teams hard work come to fruition. The Bullring is a fantastic location for CSI: The Experience and we are delighted to be opening the first attraction in the busy shopping centre.
“The show has already visited Vienna, Dublin, Warsaw, Budapest and Las Vegas, all of which have been great successes. We’re hoping that the Birmingham experience will continue the trend.”
Typography is one of the basic fundamentals of design and often overlooked dynamic.
The most important part of any brand is the name of the company, obviously. So the name needs to be written in a font that is eye catching, unique, easily read and distinctive.
Typography stretches further than simply fonts, words can be made to paint a picture simply by the unique and creative nature of the typography.
To that end have a look how these companies have branded themselves simply with typography. Let me know your thoughts on some of these designs; good, bad, indifferent, whatever.
Neck and Body
To see more, see this cool site.
Good branding is the best marketing tool in the world, full stop. McDonald’s doesn’t make more money than Michelin star restaurants because the food is better, Coca – Cola out sells all wines and spirits despite tasting like fizzy acid. But they are branded to perfection.
The colour red is almost enough to evoke one to go sprinting to the shop and buy a coke – hell just look at the M key on my keyboard makes me feel like eating a handburger. But why is it that those brands that are so distinctive, why did I pick those two brands as examples rather than any other; is it the marketing that got them so recognised or is it the brand themselves?
Answer: Well obviously the industry is important; the biggest brand in the world will always invariably be a food and drink product as they will always be in demand. A strong, iconic, simple brand allied to clever and saturated marketing is the recipe for success.
Sadly that is easier said than done otherwise we would all be doing it.
We at Big Cat ran a small workshop on branding; all non design staff were given a brief and charged with creating a brand that would have a sound rationale and an eye catching design. In short, the company was a wood varnish owned by a Finnish company who had previous experience in saunas.
Some of the results were interesting, with some ideas being better than others but it was an interesting exericse. It seems obvious to make a brand aesthetically pleasing and uber simple but when put in the position, most people over complicated rationale and design trying to cover too many bases, and almost everyone went down the ‘Ronseal’ macho route.
Here is the winning the design – A nice simple design, incorporating the Finnish-Finish link with a nice extra being the application brush.