Tag Archives: advertising

On piano-playing cats and the future of film making

Written by Anthony Tattum on 26 Aug 09 at 10:20am

I am no expert on film making. There, I have said it, so my following comments are based on observations and research. Film making is changing. More specifically: how to make a living from it as a small indie.

Nora playing the piano

Nora playing the piano

I was participating in a conference, Hello Digital, a screen and digital media conference and festival which we [Big Cat] helped organise last year. Film makers were asking a guy from Channel 4 how to make money from film making any more when people download them for free?

The internet has forced a lot of traditional industries to rethink their business models. The media, high street retail and insurance to name but a few have seen revenues decimated by online competition.

There may be a light at the end of the tunnel. Rupert Neate reported in the Telegraph today that the Google owned website YouTube has extended a scheme to share advertising revenues with prolific creators to include one-off video which “goes viral” and proves very popular. The notion of employing global social platforms to distribute content and gain infamy or money is nothing new.

Lauren Luke, a 27-year old from Newcastle-upon-Tyne has dropped out of school and become Britain’s most successful YouTube video creator offering beauty how-to tips.

At present only US-based users will be able to participate, but YouTube has said it intends to extend the scheme internationally. But does this mean that to make a living our highly creative film makers will have to “sell out” and produce piano-playing kitten videos or film their friends doing death defying stunts?

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‘Brand’ new design blog (see what I did there)

Big Cat Idea

This is starting to become quite commonplace but our very own Jason Hannon, who has sired posts on this blog, has officially started his design blog.

Jason will be discussing branding, graphic design and advertising as well as offering opinion, industry insight and examples of great design.

hannons blog

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360 Links for 22 May

In the time honoured tradition I have some new links to interesting sites that concern some of the 5 departments of our company.

Creative Design: 20 Useful websites for graphic design and textural patterns

Sure this is a slight cheat as I’m linking to a site that is linking to a load of other sites, but its all about spreading the word, and this link will help you get some great advice and inspiration.

Socia Media: How we can measure Social Media

If you read my last post, I give some advice on how we at Big Cat pitch in KPIs and strategise for social media. In this link Katie Paine gives us a nice scientific way of measuring Social Media.

PR and Marketing: What’s the difference between PR and Advertising

I’m willing to assume that if you are reading this blog, there’s a good chance you know the difference, but I am still stultified by the amount of people that can’t tell the difference. Let this site site do the explaining.

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Cadbury’s lead the way in ‘Crunch’ marketing

Cadbury's lead the way in marketing

Cadbury's lead the way in marketing

I was reading an interesting article by Caitlin Moran about a poll commissioned by Cadbury’s to find the cartoon character our great nation found the most attractive. Not surprisingly the Cadbury’s Caramel Bunny came a lot higher than you would have guessed.

Firstly polls are always a good way of getting quick, easy PR hit but what was so clever about the poll was that it gave a springboard for Cadbury’s to push another nostalgia based campaign. Adverts adorn buildings everywhere at the moment with images of the Caramel Bunny accompanying the PR drive. Their famous ‘bring back Wispa’ campaign was a rip roaring success and displayed a wonderfully creative, relatively cost effective strategy that took advantage of new social media platforms such as Facebook and Bebo. I know that was supposed to be an organic campaign derived from chocolate lovers suffering withdrawal symptoms but I struggle to get on board with that. Lest we forget their risky, abstract adverts with Gorilla drummers and eyebrow raising kids that have help stamp the Cadbury’s brand on the public psyche.

Cadbury’s are one of the few companies these days that are making a significant profit, whether that’s down to great marketing or people eating their troubles away, I don’t know. I queried in an earlier post whether the best way of beating the recession was to consolidate or to go on the offensive, and I think Cadbury have answered the question to some degree. The best form of defense is often attack and I believe in these times, the really gutsy, innovative, initiative taking individuals and companies can turn a huge negative into a massive positive.

Cadbury’s are a living example of a company that aren’t letting the recession cloud their judgement and continue to take large but calculated risks with their marketing strategy. And they have an awful lot of profits to show for it.

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