The future of the Custard Factory – Part 2

Some time ago I wrote a blog post about what might be the future of the Custard Factory, claiming that its capacity as a music venue had somewhat reached its terminal velocity. Every big night is full but you can’t expand financially until you expand physically.

Time for the Custard Factory to fulfil its potential
Time for the Custard Factory to fulfil its potential

The answer to the conundrum may be answered by the forthcoming Bodies Revealed exhibition and similar events. Bodies Revealed is open all day, six days a week and is expected to bring 6,500 people through the doors of Custard Factory’s Space 2. That is a consistent number that doing big club nights simply can’t compete with. In addition to that, every visitor will no doubt drop into ‘Yumm’ for their lunch, The Old Crown for a pint and do some shopping in the flea market or COW. The knock on effects for the local economy could be profound.

It also provides invaluable PR for the Custard Factory. A new breed of customer will be taken into the creative beehive and see what everyone gets so excited about. It could inspire bigger exhibitions or events to use the Custard Factory, in turn perpetuating more business to the complex and its neighboring amenities.Bodies Revealed

The Gallery, Old Library, Theatre and Factory Club could all benefit from the extra exposure and visitor footfall. The potential of the Custard Factory has been the talk of creative Birmingham for some time, maybe now it is the chance to fulfil it.

Leave a comment

Filed under Big Business

Bodies Revealed comes to the Custard Factory

Visit www.bodiesbirmingham.co.uk

After traveling the world and receiving spectacular reviews from New York to Athens, with the help of Big Cat group, Bodies Revealed is here!
Tropicanna Hotel and Casino Resort
The extraordinary anatomical exhibition is coming to the heart of England and can be seen from the 30th October at the Custard Factory, Birmingham. Without a doubt this is one of the most fascinating and bizarre exhibitions ever to grace the venue, but in conjunction with Dr Roy Glover, the Chief Medical Director and his expert team, we look to educate and inform the public in a truly amazing manner.

This exclusive exhibition gives people of all ages a chance to explore the complex inner workings of our own bodies in an exciting and educational way.

Bodies Revealed is an exciting and pioneering exhibition that revolutionises the way in which we look at our bodies. Using polymer preservation techniques Dr Roy Glover, presents a fantastic opportunity to view the complex systems that we all rely on to live.

‘Opening yourself to a greater knowledge of your own body will enable you to make more informed decisions about its care and keeping. If you are successful at doing this, then the countless hours of work that have gone into developing and preparing the exhibition for you to enjoy will have been richly rewarded.’ Dr. Roy Glover, Chief Medical director. Tropicanna Hotel and Casino Resort

The intimate workings of our bodies has fascinated humans since the dawn of the species, from the first recorded medical dissection by the ancient Greeks in 500 B.C, to the beginnings of the Human Genome project in 2003. Bodies Revealed offers a unique opportunity for the public to see what is really happening inside the human body. Using real human specimens and the pioneering technique of polymer preservation, the effects of a bad diet, excessive drinking and smoking, can bee seen in amazing detail.

It really is an opportunity not to be missed. The incredible instrument that is the human body is stripped bare and all of its deepest and previously hidden wonders are on display for all to see.

Visit www.bodiesbirmingham.co.uk for more information. Bodies Revealed Social Media can be found on Facebook, Flickr, Twitter, Digg and FriendFeed.

1 Comment

Filed under Big Events, Big News

ArtsFest: Great free cultural event or waste of public money

4 Comments

Filed under Big Questions

ArtsFest: Another top notch free event

This weekend Artsfest 2009 is upon us bringing its usual mix of eclectic musical tastes and drip feed of theatre.

Free for all public events is what makes a city in my opinion; it gives you a reason to live or visit somewhere and, credit where its due, Birmingham City Council do make proactive strides to ensure Birmingham is regularly updated with municipal events.
The Council House At ArtsFest 2008_thumb[4]
Frankfurt German Market, Taste of Birmingham, International Food Market, the list goes on. Every month or so an event worth attending rears its head, not only that, a (usually) free event. Music (or perhaps arts) and food seem to be the common themes and, although not particularly varied, they are themes worth persuing.

Art representation grows year on year in Birmingham with Digbeth as its cradle and champion, while food has unexpectedly put Birmingham on the map, with its newly awarded Michelin star restaurants as its flagship. Perhaps food shouldn’t be such a surprise, Birmingham is after all the birth place of Cadbury’s.

So get down to Artsfest, enjoy free, high quality music, because few other places offer it and few others do it at such quality.

And for once let’s doff our caps to the people at BCC who are helping to bring a new identity to the city’s public areas.

1 Comment

Filed under Big News

On piano-playing cats and the future of film making

Written by Anthony Tattum on 26 Aug 09 at 10:20am

I am no expert on film making. There, I have said it, so my following comments are based on observations and research. Film making is changing. More specifically: how to make a living from it as a small indie.

Nora playing the piano

Nora playing the piano

I was participating in a conference, Hello Digital, a screen and digital media conference and festival which we [Big Cat] helped organise last year. Film makers were asking a guy from Channel 4 how to make money from film making any more when people download them for free?

The internet has forced a lot of traditional industries to rethink their business models. The media, high street retail and insurance to name but a few have seen revenues decimated by online competition.

There may be a light at the end of the tunnel. Rupert Neate reported in the Telegraph today that the Google owned website YouTube has extended a scheme to share advertising revenues with prolific creators to include one-off video which “goes viral” and proves very popular. The notion of employing global social platforms to distribute content and gain infamy or money is nothing new.

Lauren Luke, a 27-year old from Newcastle-upon-Tyne has dropped out of school and become Britain’s most successful YouTube video creator offering beauty how-to tips.

At present only US-based users will be able to participate, but YouTube has said it intends to extend the scheme internationally. But does this mean that to make a living our highly creative film makers will have to “sell out” and produce piano-playing kitten videos or film their friends doing death defying stunts?

1 Comment

Filed under 1

Does Birmingham have the right qualifications?

The 27th annual climb in A level grades were announced yesterday to great fanfares of cynicism and howls of “dumbing down”. Thousands of Birmingham youngsters share in the bumper year’s results but they are discovering that A levels are a debased currency when it comes to a university place.

Up to 6 students are chasing every place available through the clearing system as the best cohort in history fight for entry to a degree course. By mid morning yesterday the elite universities had already announced they were full.

Birmingham University by Tom Thorpe

Birmingham University by Tom Thorpe

Today’s headlines have got me thinking about whether Birmingham has the qualifications to retain its students after they have graduated from our universities and colleges?

A cynic (who me?) could say Broad Street is now a cultural and literal wasteland. The once über cool Arcadian Centre has lost its shine. Pubs and Clubs are being closed in Digbeth because of noise bleed and poor planning policy. The dire lack of support for independent retail has resulted in a homogenous shopping experience in the city centre.

Can Birmingham ever compete against London in the graduate retention stakes?

The more I think about it the more I like the idea of a Greater Birmingham. I doubt this will ever happen but when I consider how we gain maximum leverage from our local assets I can only see benefit from the region having a shared and thus louder voice with its combined assets and a coherent communications strategy with synergistic objectives. The surrounding towns and boroughs will not lose their identity or charm any more than Chelsea or Wimbledon did during the creation of Greater London in the ‘60s.

3 Comments

Filed under 1, Big Cat Social, Marketing

Social Media killed the seminar

Seminars and conferences have been the staple diet of companies and yuppies alike since the 1980s. As well as providing a great excuse to go to another city on the company credit card, they are a forum where experts share their knowledge and ideas.
larry-summers-is-sleepy-three-thumb-480x350
The content within such conferences help identify and mould current and future trends. The latest ideas and technology are showcased there along with market patterns and new innovations.

They sound interesting don’t they? I can tell you first hand they’re not and I’m sure many will agree with me. They’re filled with awkward small talk, pretending to be interested and trying to concentrate after sinking two cheeky pints in the interval.Happy_Customer_with_Laptop_repaired

Social Media maps and compartmentalises all the content found in seminars as well as being able to share the information in real time to a mass audience. Some content is interesting, others less so.The important thing is it’s free, quick, easy and you only learn want you want to learn.

No more expensive trips, no corporate comms; turn on the tele, eat your dinner and get online. Learn the future in real time.

1 Comment

Filed under Big Cat Group, Big Cat Social