Category Archives: Marketing

It’s Christmas time….

Well it’s been a busy old few weeks here at the Big Cat office. Usually during the run up to Christmas people start winding down, brew the mulled wine and pop open the mince pies…no such luck here, it’s been hands on deck.

Last Friday saw the launch of NEC Funworld, Europe’s most exciting funfair, which Big Cat PR and Marketing had a helping hand in promoting. Featuring over 60 adrenaline fuelled rides including The Superstar, Frisbee and Frog, it’s enough to turn your stomach (which Chris Brown can testify too).

As with any launch though, you have to have a high-profile celebrity, and boy did we have an act. X-Factor legends John and Edward performed a number hits on the night which included their very own interpretation of “Ghostbusters”. The hall was buzzing with atmosphere, with a crowd of screaming girls (and a few boys) chanting “JEDWARD! JEDWARD!”. Some of the girls had been queuing up since 1:00pm in the afternoon and during the time had practiced a little routine to wow the twins with.

The launch event was a great success though with the Big Cat team even having some time on the rides themselves….well we had to make sure all the rides worked ok.

But, no rest for the wicked though. 3 days left till we break up for Christmas and we still have a pile of work to get through. Some great projects coming up in the New Year though which we’re really excited about, however it’s all a bit hush hush at the moment so you’ll have to wait and see what they are.

Leave a comment

Filed under Big Cat Group, Big Cat Social, Marketing, PR

Does Birmingham have the right qualifications?

The 27th annual climb in A level grades were announced yesterday to great fanfares of cynicism and howls of “dumbing down”. Thousands of Birmingham youngsters share in the bumper year’s results but they are discovering that A levels are a debased currency when it comes to a university place.

Up to 6 students are chasing every place available through the clearing system as the best cohort in history fight for entry to a degree course. By mid morning yesterday the elite universities had already announced they were full.

Birmingham University by Tom Thorpe

Birmingham University by Tom Thorpe

Today’s headlines have got me thinking about whether Birmingham has the qualifications to retain its students after they have graduated from our universities and colleges?

A cynic (who me?) could say Broad Street is now a cultural and literal wasteland. The once über cool Arcadian Centre has lost its shine. Pubs and Clubs are being closed in Digbeth because of noise bleed and poor planning policy. The dire lack of support for independent retail has resulted in a homogenous shopping experience in the city centre.

Can Birmingham ever compete against London in the graduate retention stakes?

The more I think about it the more I like the idea of a Greater Birmingham. I doubt this will ever happen but when I consider how we gain maximum leverage from our local assets I can only see benefit from the region having a shared and thus louder voice with its combined assets and a coherent communications strategy with synergistic objectives. The surrounding towns and boroughs will not lose their identity or charm any more than Chelsea or Wimbledon did during the creation of Greater London in the ‘60s.

3 Comments

Filed under 1, Big Cat Social, Marketing

Say hello to Big Cat Strategy

Our 4th and final departmental blog is up and running. Its author, Daniel Webb, has just come back from holiday and so was unable to get the blog live as early as the others.

Big Cat Strategy is the marketing arm of the company and thus the blog will contain questions, comment and features on the world of marketing.

Check it out and see, it should be a hit.

bcgstategy

Leave a comment

Filed under Big Cat Group, Marketing

Big Cat Communication blog is launched

As promised last week, Big Cat’s seperate departments have started launching their own blogs.

We have lift off!

We have lift off!

The first to go up is our PR blog run by Natalie Hartland. She will be giving advice, comment, ideas and general thoughts from the world of PR and communications. The blog has its own twitter feed also.

Obviously it is a very much industry focused blog that will hopefully become a valuable resource for people in the sector.

Our marketing and events blogs are very close to launch and I will of course keep you updated on their happenings.

This blog will start to focus more on Birmingham and Social Media rather than trying to cover advice and comment from our four departments.

Leave a comment

Filed under Big Cat Group, Big Internal Stories, Big News, Events, Marketing, PR

Hi again, Sharkey and George reporting from the board room……

We have been having a great time in the BigCat office this month, lots of visitors and interesting things to report on….

After recently celebrating Birmingham Pride here in the fish bowl (George is gay) we became excited to over hear that the creative team will be working on floats for Pride London on the 4th of July. The home office has commissioned us to create their float … rumour is that it will be a Shakespeare themed float, that ties in with this years ‘Come out and play’ theme. George is more than excited and is hoping for an invite to ride along on the float.
P17-04-09_14.55
The PR and Marketing team have had yet another success within the mystical world of social media after winning a contract for Bournville College. Sadly I don’t think the College has anything to do with Bournville chocolate – It would be a major perk of the job if we got some freebees thrown into the bowl.

Another visitor we have had is a nice chap called Alan Fraser; he’s the CEO of the YMCA Erdington and has been working hard to raise money to build a big social housing development. Alan has asked the PR team to help him raise the remaining £1.5 million needed to complete the build – imagine all the fish bowls you could buy with that!!

As we are Brummies born and bred (Seacago, Brindley Canal) we are in full support of the new Buy Birmingham campaign, we have had a huge response from companies that would like to sign up and pledge to encourage prosperity within Birmingham. Let the team know if you would like more information or would like to join up….they are a friendly bunch and would be happy to help!

We overheard Katy will be leaving us after a year of work experience, we will miss her as she used to clean our bowl, not sure who will do it now?! Arghh!! Katy will continue her summer working in a glamorous events job in America, we may have to jump into the canal and swim to holiday with her – she’s worth it!

If you can’t pop into the office to meet us then please write to us, we enjoy receiving fan mail.

Goodbye for another month, next month I hope we will have some more exciting stories to tell you

Enjoy the sunshine – Sharkey and George x

2 Comments

Filed under Big Cat Group, Big Internal Stories, Marketing, PR

360 Links for 22 May

In the time honoured tradition I have some new links to interesting sites that concern some of the 5 departments of our company.

Creative Design: 20 Useful websites for graphic design and textural patterns

Sure this is a slight cheat as I’m linking to a site that is linking to a load of other sites, but its all about spreading the word, and this link will help you get some great advice and inspiration.

Socia Media: How we can measure Social Media

If you read my last post, I give some advice on how we at Big Cat pitch in KPIs and strategise for social media. In this link Katie Paine gives us a nice scientific way of measuring Social Media.

PR and Marketing: What’s the difference between PR and Advertising

I’m willing to assume that if you are reading this blog, there’s a good chance you know the difference, but I am still stultified by the amount of people that can’t tell the difference. Let this site site do the explaining.

1 Comment

Filed under Big Cat Group, Big Cat Social, Marketing, PR

360 Tips: Social Media strategies and KPI

New social media consultants are starting up the world over with the advent of web2.0 and its incredible grip on modern interaction. The majority of these consultants have a history in PR and Marketing and as the three mediums lend so well to each other, it’s easy to see where there is cross over.
smbandwagon
Big Cat has been working on social media clients for several months now and we have settled on a strong and scientific strategic model that, fingers crossed, will continue to deliver results.

Most of our model is based around what you would imagine; objectives, tactics, KPIs, content etc, but trust me, these did not come about easily and a lot of tweeking continues to be done to perfect our model. So far it has proved successful with even the greatest cynics.

Firstly, social media is all about content. You could do everythig right, but if content is poor, no one will care for your campaign or your blog and you’ll soon find yourself in front of a furious FD armed with a balance sheet and a grim determination to find a part of your body to accomodate it. Make your strategy content focused, breakdown all the types of posts you will write, topics, date of publication, why it is relevant and ensure they are tailored for your audience.

Keep your objectives front of mind, make sure that everything you do is geared to achieve those objectives and make sure your client is aware of the synergy. As KPI is the hot potato of social media, excelling in getting across strong objectives and proving you can achieve them is superbly important in convincing a company that social media is worth investing in.

And that’s the big one: KPI. How do you quantify a social media campaign; followers, friends, comments, page views, unique users? Look at your clients website, see how they would quantify the success of their website and adopt those indicators. Chances are there will be a call to action portal that can be posted at the bottom of each post. Oh and one last point: Don’t, under any circumstances, try conning the reader or be salesy in your posts, tweets etc. You will be sniffed and unfollowed before you can say ‘Twitter Twattergy’.

At the end of the day, remember what benefits social media has and simply apply them to your client. Dialogue, attraction, engagement and exposure are all advantages of social media, if you can prove how that will make a company money, you are on to a winner.

2 Comments

Filed under Big Cat Group, Big Cat Social, Marketing, PR