The future of the Custard Factory – Part 2

Some time ago I wrote a blog post about what might be the future of the Custard Factory, claiming that its capacity as a music venue had somewhat reached its terminal velocity. Every big night is full but you can’t expand financially until you expand physically.

Time for the Custard Factory to fulfil its potential
Time for the Custard Factory to fulfil its potential

The answer to the conundrum may be answered by the forthcoming Bodies Revealed exhibition and similar events. Bodies Revealed is open all day, six days a week and is expected to bring 6,500 people through the doors of Custard Factory’s Space 2. That is a consistent number that doing big club nights simply can’t compete with. In addition to that, every visitor will no doubt drop into ‘Yumm’ for their lunch, The Old Crown for a pint and do some shopping in the flea market or COW. The knock on effects for the local economy could be profound.

It also provides invaluable PR for the Custard Factory. A new breed of customer will be taken into the creative beehive and see what everyone gets so excited about. It could inspire bigger exhibitions or events to use the Custard Factory, in turn perpetuating more business to the complex and its neighboring amenities.Bodies Revealed

The Gallery, Old Library, Theatre and Factory Club could all benefit from the extra exposure and visitor footfall. The potential of the Custard Factory has been the talk of creative Birmingham for some time, maybe now it is the chance to fulfil it.

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