I don’t know if this is a marketing ploy or stunt (although I assume it is) but it doesn’t half look out of place. Firstly, they’re not particularly evocative; it doesn’t grab the eye and whisk you over the mental pond to the land of steaming grills and Christmas movies. Secondly, and this maybe over the top, it is right next to Birmingham’s biggest landmark and symbol.
So is Birmingham, we’re not New York (yet) but we have unique landmarks and a distinctive culture. That means we no longer have to rely on basking in the glory of other cities. Our re-invention from industrial powerhouse to cultural and creative hotbed in little over 10 years is remarkable, and there is a genuine community and life force growing within the city.
I’m probably wrong, they’re probably a littlebit of fun but I think Birmingham has enough of a grounding and culture to not need to decorate our town with trinkets from New York or Paris.