Typography is one of the basic fundamentals of design and often overlooked dynamic.
The most important part of any brand is the name of the company, obviously. So the name needs to be written in a font that is eye catching, unique, easily read and distinctive.
Typography stretches further than simply fonts, words can be made to paint a picture simply by the unique and creative nature of the typography.
To that end have a look how these companies have branded themselves simply with typography. Let me know your thoughts on some of these designs; good, bad, indifferent, whatever.
Neck and Body
To see more, see this cool site.